Hierarchy and the Golden Ratio

Hierarchy:

In graphic design, hierarchy establishes the order of importance of content and prioritizes the messages you want to convey to the audience. Creating the correct hierarchy strengthens the meaning of the design and the user experience. Here are some key points to consider when creating a hierarchy:

• Headings and Subheadings: Use headings and subheadings to establish the order of importance in the text. Headings are usually emphasized with larger and bolder typography, while subheadings are shown with smaller and lighter typography.
• Color and Contrast: Use color and contrast to highlight important information. For example, you can draw attention to main headings or buttons by using a different color.
• Spacing and Separators: Create hierarchy by leaving enough space between text paragraphs and different content sections. Lines, dividers, or visual separators can also help delineate different sections.
• Visual Elements: Large or striking visual elements can direct the audience to a specific section and capture their attention. The placement and size of these visuals play a critical role in reinforcing the design hierarchy.

Golden Ratio:

The golden ratio, or golden section, is a mathematical ratio (approximately 1.618). This ratio has been used since ancient times to create aesthetic balance and a pleasing visual experience in art and design. Applying the golden ratio in graphic design can enhance visual balance and aesthetics. Some applications include:

• Page Layout: You can use the golden ratio when creating page layouts for websites, brochures, or posters. For example, you can adjust the width and height of the page according to the principles of the golden ratio.
• Placement of Visual Elements: By arranging the placement of large visual elements or text blocks according to the rules of the golden ratio, you can achieve a more balanced composition.
• Tracking and Spacing: By adjusting typographic elements such as tracking and paragraph spacing according to the principles of the golden ratio, you can create smoother and more readable texts.

The combination of the golden ratio and hierarchy enhances the visual appeal of your design while enabling the audience to scan and understand the content more effectively. Applying both concepts correctly ensures that your design is professional and aesthetically strong.